But now Funai has gone and launched a product that is already on store shelves at Walmart, and it is different than the product I expected-the Kodak Verité 55 uses a different platform and different supplies and is priced differently than what I imagined. I have not been shy about saying that the consumer/SOHO inkjet business simply doesn’t need another player and that Funai should not expect that it can marry one failed inkjet experiment (Lexmark’s inkjet assets, which Funai bought) to another (Kodak’s name in the consumer inkjet business) and expect a more successful outcome (see “ The Inkjet Business Needs Another Player Like a Fish Needs a Bicycle”). The news itself was not a surprise because Funai announced in February that it would license the Kodak brand and use it on consumer and small office/home office (SOHO) printers and consumables worldwide (see “ Funai Announces License Agreement with Kodak to Sell Kodak-Brand Hardware and Consumables”). On June 12, Funai issued a press release announcing the launch of its first Kodak-branded inkjet device, the Kodak Verité 55. By Christina Bonadio, Executive Editor, Actionable Intelligence
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